Blogs are valuable marketing tools. But these are new in the world, and many would-be internet entrepreneurs have not yet identified the fine line between using them to gain business and using them to alienate friends and drive away potential customers and allies. To that end, here are some simple tips that can help you distinguish the difference.
What a Business Blog Is
If your product had a voice and a personality, it’s that voice and personality that have a chance to shine through in your blog. Whether you sell funny hats or funeral home services, your blog provides a place for web travelers to pause for a minute before moving on postonmagazine.com. Effective keyword strategy can help potential visitors find you, but once they’ve been drawn to your door, you want to offer the warm reception and lively conversation that will make them stay. Think of your blog as a comfortable place of relaxation and personal connection between you and your internet guests.
Every business with an online component can benefit by adding a blog to its website. When blogging first appeared on the internet landscape, blogs (or web-logs) served as personal, public journals that people could use to voice their private thoughts and opinions to the world. Blogging became a popular way to share thoughts with your friends and family, start your own news and information outlet, document your travels, provide product, book and movie reviews, and even promote and sell items online. Before long, business owners realized that internet users were turning to blogs for detailed, unvarnished opinions about products. And the business blog was born.
At this point, a blog can do several things for your online business besides just appear in user searches touting the benefits of your product or service. Blogs offer great ways to use keywords and metatags to increase your search engine rankings, and they give you an opportunity to refresh and add to your site content every day. This constant rotation and addition of content can improve your web visibility, and if your blog posts contain backlinks to your site, they can increase your site visits and help you make the most of your SEO strategy.
Most important, a blog gives your website, your product, and your company a face and personality they wouldn’t otherwise have. Your blog functions as the warm, welcoming, personable living room of your website, a place that draws visitors in with interesting articles and encourages them to stay. The best blogs are ones that visitors return to again and again and recommend to friends and family.
A blog, originally known as a web-log, is a site on the Internet that can cover news and events, hobbies and interests or the business of the person who is writing the blog. A blog is usually shorter than an article that might be posted on a webpage and may not be considered as web content, per se, but more as an online journal of the thoughts and ideas of the person writing the blog.
With regard to Internet marketing, blogs do show up in search engine results and can be a part of your Internet marketing to attract attention and interest in your business. Blogs on a business site can contain updated content, promotions and other information that can draw potential customers. Businesses can also post on the blogs of other businesses or on other general webpage with links back to their own web site to bring in more visitors. Using blogs on your site can increase traffic to your site, improve your rankings in the search results and be an effective tool for search engine optimization. Search engines have a preference for blogs so, consequently, your blog may found by a search engine before that of updated content on a web site. Having a blog on your web site can provide an excellent return on your investment in them.
You do not need to have a web site in order to have a blog nor do you have to blog if you have a web site but having a blog along with your domain is easy and has a minimal cost. One way in which to have a blog is to use a blog hosting service that allows you to publish the contents of a blog online. You can easily manage the content of your blog yourself and need little knowledge of web technology and usage. A blog hosting service can be free or there can be a monthly fee for it, the amount of which is determined by the features and services that you use from that service. The drawback to using a service is that the location of the blog, or the URL, is not part of your own web site, and though it may draw attention to your business, it does not attract visitors directly to your website. In response to this issue, many blog hosting services enables the setup of an alias to your web site so that it appears to anyone reading or responding to a blog that they are on your site.