Google’s mission, according to its corporate web site, is “to organize the world’s information and Buy Google Reviews make it universally accessible and useful.”. This may be their purpose, but they are financing this goal by dominating the long tail of the world wide web. Through its network of web properties, web applications and services, Google is brilliantly plotting to virtually own your online eye-time.
In a span of only 10 years, Google has grown from the graduate-level computer science project of Larry Page and Sergey Brin into the most valuable and pervasive network of properties and technologies on the world wide web.
Google’s properties include Google Search, Gmail, Google Reader, Google Code, Google Apps Partner Edition, iGoogle, Google Sites, YouTube, Maps, News, Shopping Groups, Books, Scholar, Finance, Blogger and too many others to list. There is scarcely a web site that Google does not touch in some way, whether it be via AdWords, AdSense, Analytics or Search.
Additionally, through the acquisition of technologies such as Urchin (now Google Analytics) and DoubleClick, Google is able to study how web users spend their time online, and position relevant advertising alongside nearly every piece of information that travels across the world wide web.
Google is also greatly extending its reach by offering a re-brandable version of Google Apps to Internet Service Providers, businesses, educational institutions and non-profit organizations. This strategic move allows Google to to expand its empire by offering improved infrastructure to the barbarians like the Romans did two thousand years ago.
Six Degrees of Google
In his book “Linked”, Albert-László Barabási explores the ideas of Graph Theory as they apply to various types of networks. An example of Graph Theory at work is the popular game Six Degrees of Kevin Bacon in which a player picks any random or obscure actor and another tries to connect them to Kevin Bacon is 6 links or
less.Barabási explains, using Graph Theory, that there is nothing particularly unusual about Kevin Bacon’s position in Hollywood circles. In fact all entities or nodes in a given network are connected to all others by an astonishingly small number of links. For instance,Barabási found that every web page is connected to every other one of the billions of pages on the world wide web by an average of only 19 links or degrees of separation.